Tag Archives: catered affairs

URBANSOURCE CELEBRATES 30YRS OF CATERING TO TORONTO’S DISCERNING FOODIES

Bravo and a big standing O to Toronto’s URBANSOURCE CATERING who, this month, celebrate 30 successful years in one of the most volatile and difficult to crack service industries – event catering.  Starting off with a modest yet stylish storefront on Yonge St at Davisville, founders CALVIN HAMBROOK (below right) and WAYNE ABELL (below left), have built up a loyal following of corporate, private and fundraising clients who sing their praises and re-book year after year, and a professional staff who delivers 5-star service at every event.

1091 The 2 Crazy Owners Opening DayAfter moving to the larger 396 Queen St East with its big commercial kitchen in January of 1990, the business expanded with more staff being brought on board then, when the space next door at #400 became available in late 2012, Calvin and Wayne took that over, opening a stunning art gallery (www.UrbanGallery.ca) with exhibitions curated by Toronto artist, Allen Shugar. The gallery hosts monthly artist events plus can be used as a private party/dining venue.

Calvin Wayne & AllenCalvin, Wayne & Allen (above L to R)

I had a chance to chat briefly with Calvin the other week, who gave me a brief overview of the evolution of UrbanSource Catering – here’s our conversation which is, perhaps, a great lesson on how to build a thriving business while maintaining high standards of service and always delivering a quality product.

Calvin, any personal thoughts on the significance of reaching this milestone with your business? Over the past 30 years, what we’ve learned is the importance of not only giving our clients the best food, and service, but creating a thriving environment for all our staff. We see and appreciate the talents and work ethic our staff bring to our company, both on and off-site. Permitting our staff to grow professionally and bring their own energy and talents to the table helped us become a responsive company that can cater to a broad spectrum of events. It lets us bring enthusiasm and passion to every dish we serve, every party we staff and every event we plan. That’s something our customers can attest to – and this is how you stay successful for 30 years.

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WWP-7200Weddings are such big business now – how have you seen catering for weddings evolve over the past 30 years…and are you seeing any changes ahead for this season’s wedding banquets?  Weddings have evolved in many ways over the past 30 years, yet in many other ways they are the same. Many couples are much more interested in being ‘hands-on’ these days, and look for a more personalized event. But it is still a big undertaking for them, whether it’s a small reception or a big event. Often it’s the first time they’ve had to plan anything as elaborate as a Wedding Reception – and our team of consultants keep everyone sane and happy – and actually enjoy their Wedding!  Our Wedding consultant, Kaspara Albertsen, has guided many couples through the whole planning stage, and helped them overcome hurdles to get the wedding they’ve dreamed of!

IMG_0163 Leek Wrapped Tilapia

BeefFennelCroustini party table

Knowing that Urban can supply full on-site service staff, how important is having professional cater waiters/service staff at an event? Having professional staff at an event saves you headaches and stress –our Staff Manager Jean-Marc Fontaine hears from our clients often, how they ‘couldn’t have done it without our staff’ or ‘Thank you for sending me xxx, they understood my party and my guests’. That’s the difference between throwing a party and being a GUEST at your own party!

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IMG_0320 You have an exciting and innovative Exec. Chef, Lyndon Wiebe – what does he bring to UrbanSource? Lyndon (below) has cooked and traveled the world, and he has a great ‘taste memory’ of things he’s tried. He can make the classic dishes – as well as our 30 Years of Urban Classics  – but he is always introducing new and delicious dishes for us to offer to our clients.

Lyndo- HEAD SHOT6Each year, Urban supports a number of worthy charitable events – which ones and why?  We recognize the need to give back to our community, and Toronto is one of the most charitable cities anywhere. We support so many worthwhile charities: Assaulted Women’s Helpline, Fife House, Surrey Place, Casey House, Inside Out,  Nellie’s Shelter, Toronto United Church’s Heart & Vision and many area Hospitals and charity fundraisers.

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IMG_0975 US-25 Any suggestions/recommendations for people planning weddings, corporate events or personal dining parties to create the best experience for their guests?  We suggest they make a list of all the items they can think of that they will need to provide for the event, assign an estimate of $$$ and a timeline. This will help them plan their budget, and how many guests they want to invite. If they see that this will be more than they can manage, either time-wise or budget-wise, they will save themselves a lot of headache, heartache and energy. This also makes them a much better-educated client, and will help them choose a caterer that meets their particular needs.

IMG_0063And what food trends do you see coming our way over the next year or so?  Street food, homestyle menus and ethnic dishes, especially South Asian and South & Central American. And more vegan, gluten-free and green-sourced foods, pickled vegetables, and house-butchered meats, artisanal foods….people are really embracing locally-sourced foods.

Seared salmon stackwasabi tuna canap+¬

If you’d like to experience what 30 years of successful catering and event planning can do for your next special event, dinner, gala or fundraiser, contact UrbanSource Catering for a quote: http://www.urbancatering.com/

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CONGRATULATIONS TO CALVIN, WAYNE and THE FABULOUS STAFF @ URBANSOURCE CATERING…wishing you another 30 years of delicious success!

2015 Decal Tourism Toronto

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DISTILLERY DISTRICT ALL DRESSED UP TO SHOWCASE EVENT FACILITIES

Yesterday, Sunday March 1st, I spent a glorious hour or two experiencing the fabulous decor, event services, entertainment and …..gulp…FOOD offered in the DISTILLERY EVENTS showcase at the Fermenting Cellar in Toronto’s historic Distillery District. And, boy, did they deliver the goods!

20150301_135121I’ve attended numerous Leslieville Flea events at the Fermenting Cellar but have never seen it dressed up so beautifully, all courtesy of the on-site Events division of the venue management. The event was promoted as a Wedding Open House, showcasing a number of “preferred suppliers” of wedding gowns, custom tuxes, music, floral arrangements, wines, etc. but as an event producer/planner for corporate and private functions, it was a great way for me to check out how stunning this huge open turn-of-the-century warehouse space could look with some fancy lights, furniture, flowers and filled with happy well-fed people.

20150301_140812 20150301_142925 20150301_143131 20150301_143156The food was phenomenal…never have I attended a free industry event where they doled out the King Crab legs so freely, along with juicy tender (and big) lamb chops, Thai shrimp, oysters, gourmet Mexican tacos…even my fave Portuguese custard tarts!!

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20150301_142344 20150301_134706 20150301_135246 20150301_141223 20150301_141206The entire space was glittering and shimmering with twinkling lights and stunning floral sculptures…I couldn’t stop taking pictures of it all.

20150301_140734 20150301_140625 20150301_142131 20150301_143119My favourite vignette was this huge stunning vase placed in a wall nook (below)…love love love this.

20150301_140723Met Mallory (below), the charming wedding consultant from GOTSTYLE, the chic menswear store that offers custom tux jackets and, as Mallory says, the best accessory for a bride is a well styled groom. GOTSTYLE showed everyone how to do just that!  http://www.shop.gotstyle.ca 

20150301_141916Frank Correnti Cigars had a couple of cigar rollers there, too (below) who were busy crafting the leaves into large fragrant cigars.  http://www.correnticigars.com

20150301_140841Big thank you to my dear friends over at Urban Gallery/UrbanSource Catering who gave me the ticket. And bravo to all at Distillery Events for a well-produced event – the staff was lovely, welcoming and took very care of us all. I highly recommend the Fermenting Cellar for your wedding or other celebration so contact Distillery Events to get the 411. http://www.distilleryevents.com 

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