This coming weekend, Ottawa will experience the launch of a fun, interactive live game that challenges problem-solving skills, patience, and bravery at CLAUSTROPHOBIA, the new “escape room” game venue located in Ottawa’s Hintonburg/Mechanicsville neighbourhood. I recently spoke with Claustrophobia founder and architect of the current two rooms , Jennifer Schnare (below) who kindly shared the who, what, where, when, why and how about this worldwide phenomenon where teams of friends, family, classmates or co-workers are locked into mysterious rooms and have to solve puzzles and clues in order to unlock the door….and escape. It’s a thrilling, spine-tingling game that results in trust and team building which usually ends up with tons of laughs all around.
Jennifer, what inspired you to open an escape room gaming venue?
I played an escape room for the first time about a year ago and was immediately drawn to the concept. Not only did I have an amazing time in the room and trying to solve the puzzles, but I continued thinking about it after I left.
I first started the planning for Claustrophobia to launch in Toronto but it quickly exploded into a phenomenon and there were a significant number of competitors. I moved to Ottawa and quickly saw that there was a market here, too, and only one other competitor.
What’s the background or history of the “escape room” phenomenon?
The real life escape room phenomenon was inspired several years ago by “escape room” video games popularized in Japan, and the live game has already taken off in the U.S., England, Switzerland, Japan, Taiwan, Malaysia, Thailand, and Mainland China. Over the past couple of years, escape room game venues have mushroomed all across the US and now Canada, and is ideal for families, friends and companies looking to encourage team building with their staff.
Did you personally have to search for all the furnishings and nic-nacs to create the correct ambiance for each room? And where did you find these things?
Yes, I found all the furniture and décor accessories! This was a big job, sourced over months. Kijiji was my biggest source for the larger furnishing – I was renting a Uhaul and driving around Ottawa and surrounding areas by myself, relying on the kindness of the seller to help me lift things. Many of the smaller pieces came from sites like e-Bay, Etsy and Amazon.
What business background do you have that suggests you will make Claustrophobia a resounding success?
I’ve worked as a fundraiser and marketer for over 12 years. This has allowed me to gain the skills in everything from managing a budget, sourcing and working with vendors, to finding cost-effective ways to advertise, developing creative ideas and problem-solving.
Do your friends and family think you’re nuts…or are they all supportive and helping out?
Oh yes indeed, they do think I’m a bit of a nut…LOL…but they’re all very supportive and love to help out. Most have said that they “can’t believe I am doing this” and “I wouldn’t have had the guts to do this” but I wanted to take the risk because I knew I’d regret it if I didn’t. And I’ve always wanted to be an entrepreneur.
Describe the two rooms your currently offer, and their capacity.
There are two rooms – The Laboratory (see description here: http://claustrophobiagame.ca/escape-rooms/the-laboratory) which accommodates 2 to 5 people. The second room is The Hostel (see description here: http://claustrophobiagame.ca/escape-rooms/the-hostel) and it accommodates 2-4 people. It’s important to me that the rooms don’t feel crowded and that you don’t have to play with strangers. I also wanted to ensure you have a full hour to complete the puzzles.
How do people book the rooms and do you have any plans for a Claustrophobia tournament in the near future?
People can book via the website. For the grand opening weekend coming up (March 12-March 15) we’re offering a special discount: $25 per room using promo code ESCAPE25. I don’t have plans for a tournament at this early stage but there are opportunities for corporate team building, birthday packages and of course we have a prize for the team who gets out the fastest every month by room.
To learn more about Ottawa’s newest live “escape room” venue and to book a room, please visit www.claustrophobiagame.ca